Create a title that doesn’t involve numbers. There are exceptions though, like, DeLorean Hits 88 MPH; Travels through Time, or Huffington Post-esque articles, Discover What 2 Plus 2 Equals, (the answer of course being 4).
Write complete sentences and correctly use grammar. Imagine your audience has more than an elementary school vocabulary and reading ability.
Don’t use bullet points or ordered lists for the content. Try paragraphs and transitions.
Carefully explore a topic and set it in context.
Provide references in a recognized format like MLA or APA.