Tinker, Tailor, Solider, Spy by John le Carré is an inaction-packed suspense novel about a high-level mole in British intelligence and one man’s mission to uncover the traitor and take him down.
I say inaction-packed, because most of the novel involves George Smiley, the former second in command of the service, sorting through old files, interviewing former colleagues and contacts, and piecing together the puzzle.
How do ideas stick in our minds? What is it about those ideas that makes them so hard to shake? In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath answer these questions and more in a way that’s entertaining and easy to understand.
In the introduction the Heath brothers lay out the keys to making ideas stick. Ideas need to be simple, unexpected, concrete, credible, emotional, and contain a story. Each chapter that follows focuses on one of those topics.
One central idea to the book is the curse of knowledge. How do experts communicate with non-experts? In other words, how does our knowledge blind us to the perspective of a novice? The more familiar a person is with a topic or an area of study, the easier it is for them to talk abstractly and assume their message comes across. Meeting your audience in the middle ground is not the same as dumbing down your message.
Fleetly is a free workout app that turns exercise into a game and is available in Apple’s IOS App Store. I’ve used it since early January and find it motivating and fun. If they can sort out their technical problems the app would be great. However, that’s not why I’m writing. I’m writing, because Fleetly needs librarians and here’s why.