At this point, I’m not going to say much about Blink by Malcolm Gladwell, because much has been said all ready. Blink is about adaptive unconscious, rapid cognition, and thin-slicing. It is about those quick decisions, which are correct, but hard to explain. Gladwell also illustrates how thin-slicing works for people, and when it leads them astray by exploring stereotypes and prejudices. The writing is clear, engaging, and frank. If you’re interested in cognitive psychology, or wish to learn more about thin-slicing in a way that is not only accessible, but enjoyable, I recommend reading Blink.
Review: Blink – Malcolm Gladwell
