Books As Technology: IKEA vs Monks

IKEA created a clever ad comparing their catalog, the bookbook, (book technology) to that of a tablet / e-book. While this advertisement is funny, it’s even funnier when juxtaposed with this video of a medieval “help desk” as users make the shift from scrolls to books. What is this technology you call the book?

 

A reply on Twitter brought this video to my attention this morning.

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